New Office for MyWorld in Minsk

03.03.2021

International company myWorld Bel rented an office in the Silver Tower business center in December, 2020, which is located at 1st Zagorodny Lane, 20. NAI Belarus acted as a transaction advisor and Sorainen provided legal advisory services. Minsk office became the first office in Belarus for myWorld company.

Headquartered in Austria (Graz) and England (London), myWorld Bel is the operator of the Cashback World Shopping Community and the online marketplace myWorld.com. It has over 55 offices around the world that are responsible for providing services to all Cashback World sellers and buyers in that country.

With significant growth and a successful diversification strategy myWorld has established itself as an important player in a wide range of business areas. By combining innovative technical solutions and ideas with new and dynamic ways of communication, marketing and customer loyalty, all business areas can complement each other.

NAI Belarus acted not only as a broker but also performed the preparation of premises for the move-in thereby providing a project management service.

According to Andrey Aleshkin, partner, executive director of NAI Belarus, an important condition for myWorld was the location of the new office in a modern complex with developed infrastructure and convenient transport accessibility. The office in the Silver Tower business center, which is in great demand among tenants, fully meets all the client's requirements.

An integrated approach is determined by global trends in commercial real estate and is one of the most powerful drivers for the development of regional markets. NAI Belarus is committed to this strategy, since it is not just leasing that is important but the complete management cycle of an object in one hand: construction, technical operation, concept formation, competent filling of a pool of tenants, negotiations, repairs, marketing.

It is pivotal to evolve from the current situation on the market (to lease premises without renovation) to the modern requirements of companies that would like to move into an office prepared specifically for them.

Renting an office for myWorld Bel embodied not only a comprehensive service in real estate, but also legal support of the transaction provided by Sorainen.

Sorainen's specialists provided legal support to myWorld Bel in negotiating with the landlord, agreeing on the terms of office lease as well as ensuring all necessary corporate procedures and coordinating the process for the quickest possible signing of the lease agreement and the start of myWorld Bel work in the new office.

Kirill Apanasevich, Managing Partner of Sorainen in Belarus:

“The whole process from search of an object suitable for specific client requests to moving can take from several weeks to several months. Efficient and well-coordinated team work is important as well as the ability to plan the process in advance. A lawyer, to some extent, should think “one step ahead” and not only have knowledge of the legislation but also understand the peculiarities of the rental market”.

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